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Bidding models

This is when advertisements are displayed and how much advertisers are paying for them.

Currently we support our Budget share model instead of more traditional models like Cost Per Click (CPC).

Budget share​

With the budget share bidding model, impressions are distributed to each ad depending on how large their budgets are.

For example with the following advertisements:

  • Foo = $10/day
  • Bar = $90/day

Foo will receive 10% of the impressions that day, whilst Bar receives 90%.

This model ensures that advertisers get a fair share of the impressions, instead of 1 high budget advertisement getting all the traffic, whilst still giving larger advertisers a majority.

It also makes click/impression fraud near impossible as common methods like refreshing the page hundreds of times can't be targetted at a single advertisement and therefore the ratio is not affected.

CPC/CPM/CPA/ROAS​

We plan to add these models in the future depending on demand. Let us know if these models would help your business!